Advice Online

Developing an Online Advisory Tool

As Advice Online’s technology partner, Melon developed the online portal that delivers a complete advisory process and serves the client a state-of-the-art advisory report. The software tool optimizes the process that usually takes hours or days and produces the fine result in less than 10 minutes.

Advice Online
Advice Online


Web, QA






ASP.NET, .NET Framework, MS SQL



Advice Online was founded in 2012 by Christian Neff. Going through the complete chain of Swiss Banking education, the founder learnt the banking business from scratch and later specialized in IT and Banking Operations. This expertise and the belief that the web is going to be the next big player in the banking industry led to the vision for a completely new service in the financial advisory business.


The company’s goal is to deliver a complete advisory process from the first interaction with the client to the end of the advisory: serving the client a state-of-the-art advisory report. Based on this report, the client assigns a financial advisor to execute the presented investment solution. Additionally, Advice Online is responding to all regulatory challenges striking the financial industry.


This is where Melon came in as a software development partner delivering the online portal Mr. Neff envisioned from the ground up.  On the functional side, Advice Online offers everything necessary to optimize the advisory work for financiers, including a white-label function for implementing the own corporate identity to the page and reflecting company specifics, a file browser to store any kind of information or sales materials, an investment solution function for managing own products down to a single instrument layer, defining the risk/return matrices and finally a convenient and easy to use portfolio manager mask.


  • Immense optimization of the process from hours or even days to no more than 10 minutes;
  • Optimization of all manual and repetitive tasks;
  • A simple-to-use interface;
  • High-end-functions for managing all content;
  • User-friendly design manageable also by people with no affinity for the internet and web solutions;
  • State-of-the-art advisory software tool, compliant with the highest finance and regulatory standards;
  • Now, advisors have more time to invest in client retention and client base growth.


“I’m a perfectionist, in matters of design, usability and content management alike. Having conceptualized, designed, developed and managed the gold-medal winning, complete online environment for one of the most renowned Swiss Private Banks for over a decade, I was not sure if someone else could fit my requirements. Melon taught me better: finally a partner, that accepts my challenges, responds successfully and delivers results exactly the way I imagine. Besides, I liked the entrepreneurial inputs they delivered on their own initiative and the easy-going way they worked themselves into the difficult business area of banking and finance.”

Christian Neff, Founder, Owner and CEO

Advice Online AG