Why Does Your Business Need a Mobile App?

Are you debating whether your company needs a mobile app? According to recent statistics, mobile devices account for 58% of all search traffic to websites hosted on the internet. Don't worry! We are aware that creating an application is a serious undertaking that calls for a substantial effort, but we will outline all the advantages of mobile apps for your company. 

Even though you could decide a well-built, adaptive website is enough to maintain your business success, a mobile app is typically a quicker, easier, and more innovative way for users to interact with your business. Developing a mobile application is one of the best ways to increase brand awareness. Since users spend a big part of their day on their smartphones, a mobile application could give you the possibility to remain authentic, while further advertising your business and reaching new audiences. Even if they don’t open your mobile application daily, people will still skim through its icon frequently which will remaind them of you and will make them memorize your brand. 

Since 58% of all search traffic comes from mobile devices, having an app for your business enhances the likelihood that you'll attract customers who depend on the convenience of mobile apps to fulfill their needs. You can count on a superior UX experience, different payment options, and customer referral capability to enhance user experience. Let's not overlook notifications either. Reminding customers of your presence frequently can help you build engagement. They will surely see the difference in the way you interact with them. Don’t spam them too much, though! 

Your mobile application can increase revenues. The more time your customers spend going through your application, the more they are likely to use your services. Following the Covid-19 pandemic, an increasing number of people grew accustomed to spending even more time online reading, attending seminars and conferences, and, most importantly, shopping. We all got used to having everything at the end of our fingertips. And this is a great opportunity for you to create a place where you can provide the most recent updates about your company, engage end-users, and actually get them to use your services.

Additionally, you can offer exclusive deals, promotions, and loyalty programs to mobile app users only. Customers are far more inclined to return when they receive rewards for their purchases. With a mobile application, you can also receive valuable feedback from your customers. By doing surveys and allowing them to report errors, you can improve and make your brand even more attractive. 

Although using mobile applications has already grown popular, many businesses have not yet joined the bandwagon. Nowadays, staying one step ahead of the competition typically entails luring customers through technological innovation, thus, you can differentiate yourself from the competition by developing a mobile app. 

You can be sure that developing an app for your company will enhance brand recognition, revenue, and customer retention, and set you apart from the competition. First and foremost, it can provide real value for your customers. Developing a mobile app is a sea full of opportunities.

We, at Melon, are a global pioneer in the mobile software development with a range of industry awards, partnerships and millions of users worldwide. We have 18+ years of experience in both in-house product development and mobile development services which gives us a unique advantage and know-how we gladly share with partners across multiple industries and company development stages.

We are exceptionally versed in native development for both Android and iOS. As well as in the evolving cross-platform development as we are quick to adopt and upgrade latest frameworks and libraries. Notably, we are confident with building apps with the help of Ionic, ReactNative, Xamarin and Cordova.

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